We are all players ourselves,' says Lanik. It turns out that the players don't want it, however. One example: Philip Lanik, game developer on Candy Crush Saga at King's Stockholm studio, has long wanted to put in a level skip option, because many players get stuck on more challenging stages. And sometimes this even means going against your own instincts when it comes to how you design your games. This makes sense for us.'' When to Listen to the AudienceAs Nordstrom says, you have to listen to your audience. We listen to the audience, and say, 'Okay, this is what they want. 'It didn't work, and we fix it - and hopefully we can fix it,' says Nordstrom. Nordstrom used to work for Sony, and he spoke enthusiastically about the way in which the mobile space allows developers to fix their mistakes quick, and take in player feedback and act on it. It's a moment or two where you can 'relax without thinking hard.' It's Okay to FailKim Nordstrom, lead producer at King's Malmo, Sweden studio says that when developing new titles, 'we can take the risk and it's okay to fail.' Part of that is attitude (realizing it's okay to make mistakes) and part of this is the advantage of mobile: Games can be fixed quickly. That short gameplay segment serves a purpose: 'It's not about a chess move where you spend four minutes thinking,' says Knutsson. Players of its games have a different expectation than the sort of immersion and engagement routinely evoked by core games. According to the company's chief creative officer, Sebastian Knutsson, that's 'bitesize' two- to four-minute experiences.

King's developers are no different - but they also understand, first and foremost, what players want from their games. A Pause to RelaxMost game developers are avid players, and look at games quite differently from mainstream audiences. What principles help guide King's game development? Recently, Gamasutra traveled to the company's Stockholm, Sweden headquarters to find out. The company has found repeated success, so it must be doing something right. It's easy - and foolish, and cynical - to assume that this kind of success is some kind of fluke, or that mainstream players don't know any better than to engage with King's games. If you want one, this bizarre Fox News segment will tell you everything you need to know about how far it has seeped into the popular consciousness. Candy Crush Saga is so huge, at this point, that it requires no introduction.

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